Is your premium property reaching the most eager buyer?
Finally, it's quite important to remember that, especially given its prime location on the Bosphorus, premium real estate transactions in Beşiktaş often take place through off-market processes.
In prime residential areas like Beşiktaş, the number of buyers for premium properties is extremely low. The geographical area where they can be found is at least a significant part of the world.
It's also worth remembering that the highest price for a property is paid by the most eager buyer.
Approximately 2.5 years ago, we completed the sale of a semi-detached apartment with panoramic sea views in a gated community in the Muratpaşa district of Antalya.
My sales price prediction was 8% higher than the owner's expectations.
Up until then, only buyers with similar expectations to the owner had contacted us.
These individuals were not in a hurry and their purchase plans were investment-oriented. In other words, they wanted to profit from their purchase.
As a result of our effective marketing efforts, and with significant timing, we reached the individual buyer.
They wanted to buy it for their children, so they would be close to them.
When their purchasing scenarios were strong, their motivation for bargaining was weak.
They wanted to complete the purchase as soon as possible.
Reaching the individual with a strong purchasing scenario, especially in residential and, by far, commercial real estate, is the greatest value an expert real estate manager can offer the property owner. Even a 1% price difference has a significant monetary value.
The question that needs to be asked here is: How do we reach individuals with strong purchasing intentions, especially in the premium segment?
Targeted digital marketing efforts are extremely important for our company.
We clearly observe that well-managed digital marketing efforts generate significant value, both domestically and internationally.
Another important channel is quality communication established with filtered and targeted real estate consultants, architects, lawyers, and bank officials.
Another crucial aspect is active one-on-one communication with the target buyer network. It's important not to limit this to just the individuals themselves; reaching their own sphere of influence is also vital.
Finally, it's crucial to remember that in Beşiktaş, which is in a very special location, especially on the Bosphorus, premium real estate transactions often take place through off-market processes.
Therefore, being within the right network of relationships is essential for generating attractive value.
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