Luxury Housing Sector Turned Its Direction to Manchester

Interest in London, preferred by many investors around the world, is decreasing as living costs and population density increase. Many companies in the region are moving their headquarters to Manchester, a popular city of recent times. The relocation of global companies with thousands of employees triggers a mass migration movement and increases the momentum of the luxury housing sector in Manchester. Arda Ulaş, Managing Director of Rotas Investment, an international real estate investment management company, evaluated the dynamics of the market in the region, stating that the demand for qualified and luxury housing in Manchester is increasing faster than in other regions of England.
Rotas Investment Managing Director Arda Ulaş made the following statement on the subject: “Companies such as BBC, Amazon, Deloitte, Google, HSBC started to move thousands of white-collar employees from their London offices to Manchester. According to the report published by the international real estate company Savills, between December 2022 and March 2023, Delloite, Cloud Imperium, Matillion and TLT rented more than 13,500 square meters of office space in Manchester city center. This indicates that the region will become a center of attraction for the business world in the coming period.”

Demand for luxury housing increases in Manchester
"The demand for investment in real estate in Manchester increased by over 100% last year compared to London," said Arda Ulaş, Managing Director of Rotas Investment, and added: "According to the report of the British State Statistics Institute, the 1-year average rent increase across England is 5%." While it was recorded as .5, the rental increase rate for luxury housing in Manchester was over 25%. This is seen as a harbinger that luxury housing projects will soon rise in Manchester. W Residences Manchester, which is the first branded housing project outside London, was launched in Manchester in recent months in partnership with Relentless Development, owned by former English national football player Gary Neville, and Salboy, England's leading real estate developer.  W Residences Manchester, a 5-star hotel and residence project, will consist of 41 floors. “W Residence Manchester achieved sales well above expectations at launch.”
Focus on London Investors
Arda Ulaş, Rotas Investment Executive Director, said: “W Residences Manchester, which is in demand by investors from all over the world, has become especially popular with London investors. He continued: "In the project, where international investor demand is high in the pre-launch phase, the majority of sales are made up of London individual and corporate investors."
“W Residences Manchester, which was launched in recent months, is expected to be completed in the third quarter of 2027. Investors can take part in the project by paying a certain down payment, and their payments are kept in a protected account until the project is delivered. The project is located in the city's main squares, Albert Square and St. "It is located within walking distance of Martins Squares, the Spinningfields district, which is considered the financial center of Northern England, and the newly opened Soho House."
Providing important information to those who will invest in real estate in England, Rotas Investment Managing Director Arda Ulaş said, “England is one of the most interesting countries in the world for real estate investment.  Quality and luxury housing investments in Manchester will continue in the coming period.

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